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About Us

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Get to Know Us

F&I Masters™ is dedicated to enhancing the performance of individuals in automotive dealership F&I roles. Our transformative F&I training workshops combine innovative strategies with impactful mindset coaching, empowering participants to achieve excellence.​

Our holistic F&I training approach, featuring hands-on roleplay and ongoing support, ensures F&I managers master their roles and achieve sustained financial performance excellence. With F&I Masters™, every challenge is an opportunity for growth and profitability.

Join us to experience the difference in F&I training and turn potential into performance and challenges into opportunities.

Meet Coach Mike

Coach Mike, an IPEC Certified Life Coach and graduate of the Asper School of Business, combines over 20 years of industry expertise with proven coaching techniques to empower F&I managers. As a top performer and faculty member at Georgian College, where he developed the F&I curriculum for the automotive New and Used Car Management courses, Coach Mike has a track record of driving real results. His unique approach addresses both technical skills and mental resilience, ensuring consistent success and growth.

Unlock your full potential with the transformative power of mindset coaching at F&I Masters™.

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The Power of Mindset in F&I

In the fast-paced world of F&I, mindset coaching is essential. F&I managers often face inner doubts and limiting beliefs that hinder performance and growth. At F&I Masters, we specialize in mindset coaching tailored for the F&I industry, making us stand out.

Why Mindset Coaching Matters

Boost Profits:

Positive mindsets lead to better decision-making and increased sales.

Enhance Customer Satisfaction:

Confident managers create better customer experiences.

Build Confidence:

Overcoming doubts leads to stronger, more self-assured professionals.

Reduce Stress:

A positive mindset helps managers handle stress better, boosting job performance.

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Discover Our F&I Training

These three videos offer a glimpse into our F&I training program. You'll see how we combine mindset mastery with process excellence to drive success in the automotive industry. Explore these insights to understand how we can help elevate profitability, customer satisfaction, and team confidence.
 

Team

Dedication. Expertise. Passion.

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