About Us

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Get to Know Us

F&I Masters™ is committed to revolutionizing the way automotive dealerships drive F&I success. Our transformative F&I training programs go beyond typical sales techniques by combining industry-leading strategies with powerful mindset coaching, empowering your team to achieve peak performance and deliver measurable results.

Through immersive, hands-on roleplay and personalized coaching, we ensure F&I managers don’t just learn - they master. Our unique approach fosters both immediate gains in profitability and sustained financial growth, equipping your team to turn every customer interaction into a win.

With F&I Masters™, challenges become opportunities for excellence. Elevate your dealership’s potential with training that delivers unmatched value, boosts team confidence, and drives results you can see.

Meet Coach Mike

Coach Mike, an IPEC Certified Life Coach and graduate of the Asper School of Business, combines over 20 years of industry expertise with proven coaching techniques to empower F&I managers.

As a top performer and faculty member at Georgian College, where he developed the F&I curriculum for the automotive New and Used Car Management courses, Coach Mike has a track record of driving real results. His unique approach addresses both technical skills and mental resilience, ensuring consistent success and growth.

Unlock your full potential with the transformative power of mindset coaching at F&I Masters™.

Get More Info

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The Power of Mindset in F&I

In the fast-paced world of finance, coaching focused on mindset is essential. Managers often face inner doubts and limiting beliefs that can hold back performance and growth. At F&I Masters, we specialize in training tailored for this sector, making us stand out.

Why Mindset Coaching Matters

Boost Profits

Positive mindsets lead to better decision-making and increased sales.

Enhance Customer Satisfaction

Confident managers create better customer experiences.

Build Confidence

Overcoming doubts leads to stronger, more self-assured professionals.

Reduce Stress

A positive mindset helps managers handle stress better, boosting job performance.

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Explore the Impact of F&I Training

These videos collectively offer a comprehensive view of how our F&I training can elevate your team's capabilities. Watch them to see the potential impacts on your profitability, customer satisfaction, and team dynamics.